Activate Your Audience!
Welcome to Activate Your Audience podcast! Here, you'll find a range of episodes discussing all aspects of brand activation and audience engagement, from the latest industry trends to expert insights and best practices.We will delve into topics such as events and experiential marketing, business tips and tricks, and creating experiences, all with the goal of helping you achieve your goals and drive customer engagement.Tune in to learn from the experts and get inspiration for your own brand activation strategies. Subscribe to stay up-to-date on new episodes and join the conversation on @BeImperial on Instagram. Let's activate you, your brand, and your audience together! Learn more about how IBA can support your even'ts team at your brand activations https://iba.imperialbrandingagency.com/i3ba
Episodes
36 episodes
Emanuel Rose - Mastering Modern Marketing: Data Storytelling and Mindful Tech
Unlock the secrets to mastering modern marketing with our special guest, Emmanuel Rose, founder of Strategic eMarketing. Emmanuel shares his 30 years of experience in the ever-changing marketing landscape, providing deep insights into how real-...
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Season 2
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Episode 36
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27:49
Dax Callner - Elevating Event Strategy with Measurable Impact and Human Connection
Get ready to elevate your strategy with insights from Dax Callner, a veteran strategist who has worked with the likes of Amazon, Meta, Samsung, and Salesforce. In this episode, Dax takes us through his remarkable career trajectory, sharing his ...
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Season 2
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Episode 35
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48:02
Hasmig Boyajian - Designing Events with Innovative Flair
Join us for an inspiring conversation with Hasmig Boyajian, the visionary behind PLANiT LA, as she unveils her 18-year journey in full-service event planning. From her roots in hospitality management to founding her successful company, Ha...
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Season 2
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Episode 34
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54:26
Anne Laffin - On Perfecting the Dance of Agile Marketing
Unlock the secrets to startup marketing success with Anne Laffin, the strategic mind behind Finn Marketing. With over two decades of experience, Anne shares invaluable insights on creating a lasting impact in a competitive market. This episode ...
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Season 2
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Episode 33
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28:14
Tavar James - Unveiling the Secrets to Successful Leadership in Events
On this episode of Activate Your Audience podcast, Join us as Tavar James unfurls his incredible narrative, a chronicle of seizing chances, valuing mentorship, and a commitment to perpetual growth. His story, rich with lessons from orchestratin...
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Season 2
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Episode 32
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41:42
Erin Andrea Craske - Crafting Brands That Endure
On this episode of Activate your Audience podcast, join us as we delve into the world of branding with none other than Erin Andrea Craske. Discover the keys to building a brand that not only resonates but stands the test of time as Erin shares ...
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Season 2
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Episode 31
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53:57
Carlos Alvarenga - Mastering the Science of Persuasion for Impactful Communication
Join us as we delve into the realm of persuasive communication with none other than Carlos Alvarenga, the brilliant mind behind "The Rules of Persuasion." In this captivating episode, we unlock the mysteries behind turning persuasion into a ski...
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Season 2
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Episode 30
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58:41
Cal Callahan - From Market Floors to Mindful Shores, Charting and Unlearning the Course
Join us as we sit down with Cal Callahan, for an eye-opening conversation about his journey from a high-stakes Chicago trader to a seeker of personal wellness and discovery.Ever wondered how life's uncertainties shape our identities? Sur...
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Season 2
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Episode 29
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58:05
Alfie Roselli's - Guide to Winning Trust Through Laughter
Join us for an illuminating episode as we sit down with the multi-talented comedian and Renaissance man, Alfie Roselli. With roots in comedy, writing, production, marketing, and visual effects, Alfie shares his remarkable journey from local acc...
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Season 2
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Episode 28
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39:04
Heather Gallagher - Blending Tech with Creative for Unforgettable Experiences
Join us for an exhilarating journey into the intersection of creativity and technology with Heather Gallagher, a trailblazer in event production whose ventures span from the tech realm to the transformative playground of Burning Man and beyond....
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Season 2
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Episode 28
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57:13
Clent Baker - Cultivating a High-Growth Brand Narrative
Ever wondered how a high-flying corporate player transforms into a cannabis cultivation pioneer? Clent Baker, the brainchild behind the organic brand Papa Jesus, takes us on a wild ride from boardroom to the farm field, detailing how a personal...
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Season 2
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Episode 27
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36:51
Coss Marte - Shattering Limits for Transformative Success
When Coss Marte speaks, you can't help but lean in closer. The founder of ConBody and ConBud has a story that's as uplifting as it is gritty—a tale of transformation, resilience, and the relentless pursuit of freedom. This year, 2023 was ...
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Season 1
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Episode 25
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29:21
Shelly Dominguez Lieder - Leading Authentically in Work Culture
Get ready for a profound conversation as we bring you Shelly Dominguez-Lieder, COO at Etched Communication, who is set to shed light on her riveting career journey and the lessons she’s gathered along the way. What's her secret to cultivating m...
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Season 1
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Episode 24
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30:32
Brad Jackson - Turning Overwhelming Projects into Impact-Driven Experiential Marketing Campaigns
If you've ever wondered how to turn overwhelming projects into impact-driven experiential campaigns, this episode is for you. We're thrilled to have experiential marketing maestro, Brad Jackson, founder and executive producer of Out of Office, ...
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Season 1
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Episode 23
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33:14
Liz Lathan - Decoding the Power of Community in Business
Join us on a fascinating journey with Liz Lathan, the innovative and dynamic founder of The Community Factory. Liz reveals how her company works to create spaces where genuine connections are made and communities are built. Gain pr...
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Season 1
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Episode 22
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23:18
Brionna Simons - The Essence of Client Satisfaction
Join us on an enriching journey into the world of client satisfaction with our esteemed guest, Brionna Simons from ThinkTrue. Brionna's diverse background and in-depth industry experience gives her a unique perspective on the power of represent...
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Season 1
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Episode 21
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28:23
Marissa Saenz - Strategies for Successful Event Operations
Want to know the secret to running a successful event production agency? Join us, as we sit down with Marissa Saenz, the visionary founder of Rukaz Kultura, a marketing agency specializing in multicultural insights, strategic campaigns, and lar...
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Season 1
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Episode 20
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33:50
19 Kelly Vaught - Mastering Experiential Success
Welcome to another exciting episode of the Activate Your Audience podcast, where we uncover the strategies to create engaging experiences for maximum impact!In this episode, we take a deep dive into the world of effective operations and ...
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Season 1
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Episode 19
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34:31
18 Arianna James - Crafting Unforgettable Brand Activations
On this episode of "Activate your Audience" podcast we discuss essential pieces of experience design, leadership, and producing impactful brand activations.Our special guest today is none other than Arianna James, the CEO o...
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Season 1
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Episode 18
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29:16
17 JoshX - Unveiling Storytelling Success
Welcome to another amazing episode of the "Activate your Audience" podcast! Today we delve deep into the world of successful creative campaigns and the art of captivating storytelling.In an exclusive interview, we sit down with the talen...
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Season 1
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Episode 17
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42:11
16 Ani Davi - The Art of Creating Experiences
On this episode of 'Activate your audience!' podcast we dive into The Art of Experience Creation.Join us as we explore the artistry and brilliance of experience creation with Ani Davi, VP of Experience at Enclave & Key. From humble ...
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Season 1
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Episode 16
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22:52
15 Unlocking Massive Value with IBAs BrandVantage SA to ACTIVATE Your Audience
Join us as we break down how to leverage your brand with a brand analysis and uncover the best ways to harness your business' power. On this episode of the 'Activate your audience!' podcast we’ll explore the significance of a Brand Audit, helpi...
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Season 1
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Episode 15
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12:55
14 Dialectical Freedom: Breaking Chains of Tribalism for a Liberated America
On this episode, we celebrate America's 247th birthday and explore the multifaceted aspects of being part of this great nation.Today we discuss the state of our nation, from the highs of incredible prosperity and innovation to the chall...
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Season 1
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Episode 14
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13:37