Activate Your Audience!

Hasmig Boyajian - Designing Events with Innovative Flair

Imperial Branding Agency Season 2 Episode 34
Audio Player
00:00
00:00 | 54:26

 Join us for an inspiring conversation with Hasmig Boyajian, the visionary behind PLANiT LA, as she unveils her 18-year journey in full-service event planning. From her roots in hospitality management to founding her successful company, Hasmig shares how she turns clients' dreams into unforgettable experiences. 

Discover the art of experience design, from grand celebrations to intimate gatherings. Hasmig takes us through her collaborative process, highlighting the importance of asking the right questions and learning from past events to refine future ones. We explore innovative brainstorming techniques, like incorporating wellness activities and the emotional impact of nostalgia, showcased by her heartwarming ice cream-themed event. Hasmig also shares her insights on risk-taking and the crucial role of open communication in exceeding client expectations. 

 Effective vendor communication is key to seamless event execution. Hasmig discusses setting clear expectations and ensuring professionalism. Reflecting on the impacts of COVID-19 and social movements, she balances stricter policies with maintaining quality and respect. We end on a creative note, emphasizing inclusive event planning, from themed parties to team-building activities, demonstrating how creativity and practicality merge to create memorable and impactful events. Hasmig's expert tips and captivating stories will inspire anyone passionate about event planning. 

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 


Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!


Subscribe to the podcast for more great episodes!

Activate Your Audience!

Share and comment below to let us know what you think.

Need help and support activating your audience? Check us out here

Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at hello@imperialbrandingagency.com

Connect on LinkedIn

See our work