Activate Your Audience!
Welcome to Activate Your Audience podcast! Here, you'll find a range of episodes discussing all aspects of brand activation and audience engagement, from the latest industry trends to expert insights and best practices.We will delve into topics such as events and experiential marketing, business tips and tricks, and creating experiences, all with the goal of helping you achieve your goals and drive customer engagement.Tune in to learn from the experts and get inspiration for your own brand activation strategies. Subscribe to stay up-to-date on new episodes and join the conversation on @BeImperial on Instagram. Let's activate you, your brand, and your audience together! Learn more about how IBA can support your even'ts team at your brand activations https://iba.imperialbrandingagency.com/i3ba
Activate Your Audience!
Alfie Roselli's - Guide to Winning Trust Through Laughter
Join us for an illuminating episode as we sit down with the multi-talented comedian and Renaissance man, Alfie Roselli. With roots in comedy, writing, production, marketing, and visual effects, Alfie shares his remarkable journey from local acclaim in Canada to making waves on stages in the U.S.
Delve into Alfie's experiences navigating the entrepreneurial landscape of entertainment, where risks are high, and staying true to oneself is paramount. He offers insights into maintaining sanity and identity in an industry where comparison can often overshadow joy.
Explore the intricate dance between strategy and creativity in marketing, as Alfie shares anecdotes where humor has been a powerful tool for building lasting connections and business success. Discover the value of earning trust through laughter and the art of balancing daily tasks with nurturing creativity.
As we conclude our conversation, Alfie emphasizes the importance of giving recognition and praise generously, without expecting anything in return. He also invites listeners to adapt to the evolving world of content creation post-pandemic.
Follow @theAlfieAttack on Instagram and the hilarious Hump Days Show on YouTube for a dose of comedic brilliance and stay tuned for Alfie's inspiring content that promises to tickle your funny bone and ignite your next big move. Tune in to Activate Your Audience for an unforgettable discussion on comedy, creativity, and carving your path to success in the entertainment industry.
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Alright. So today we speak with Alfie Roselli. He is a multi-faceted talent, stand-up comedian, writer and producer as one half of the hilarious hump day show. Alongside his wife, rebecca, alfie brings his comedic flair and storytelling prowess to the forefront. But beyond the laughter, alfie is also a seasoned marketing and vis-deff professional, having collaborated with renowned brands such as BMW, coca-cola and TD Bank. With a knack for leveraging humor and relationship building, Alfie has mastered the art of engaging audiences and driving brand awareness. Welcome to the Activate your Audience Podcast, Alfie. Thanks, adam, my pleasure, brother. So I think I know you'll be the first comedian, obviously on the show, but you're a multi-faceted talent and obviously the show. We're going to discuss some of our brand and communication sort of tips as well as just some of the best practices. But let's start off, if you don't mind, with sort of a cliff note of your journey, kind of getting off the ground and now to where you are with your projects and with your career.
Speaker 2:Oh, my career. Well, I just started doing. I started doing stamp comedy in Vancouver, bc, canada, and I think, like with comedy in Canada, there's kind of like a limit to how far you can get. There's no like there's no. There's no like A-lister you have to go down the states once you reach a certain level. So that's kind of like what we did.
Speaker 2:And what I love about the difference between like America and Canada is that, like in Canada, there's like a glass ceiling, there's a ceiling, but there's also kind of like a safety net. But like in America, it's just like there's no ceiling. You can be like whatever you want to be in life. Like you can just all your wildest dreams can come true, but there's no safety net. So you could also meet a very bad end.
Speaker 2:So I was just like that's what's so cool about America is just like at any given moment, someone could be on the way up or on the way down. It's just like Edward Disguise like a great story down here. So my wife and I we moved from Vancouver, we took our two dogs, we drove all the way down the coast and then made our way to Austin, texas, and it's just been great ever since. Like I was telling you, like we shot. Our first show was a Rogan and Friends at the Vulcan Gas Company the historic Vulcan and then now, almost a year later, we're producing a show there. So it's just just having things come first circle right now.
Speaker 1:I love that and with you know.
Speaker 1:I mean, do you feel that professionally as well as personally, the sort of lack of safety net like as an immigrant? Right, I came here from Columbia and been in Austin for 13 years and it's definitely a more nurturing community, specifically within niches like comedy space, your entrepreneurial space, do you feel that they're considering the trade off of, say, high risk, high reward, right, the whole American dream and just betting whether again it's your own business or anything else, going and striking out as a comedian, helping develop comedic acts, producing these shows? What is your sort of personal take on, maybe the emotional management, especially as doing it you know, doing it in a couple approach, with both you and your wife sort of involved in the business right of content creation and production, I'm sure, writing partners and everything else that encompasses? How do you look at the sort of high reward, high risk approach, managing stress? As you said you can find sort of a dark end. We know, specifically within comedy or any spaces and entrepreneurship, there's a proclivity for just kind of spiraling if you don't have something good to hold or grounded to hold on to.
Speaker 1:So how do you see that in terms of managing your sort of progress and sanity, if you will.
Speaker 2:I think most people get sidetracked by just looking at what other people are accomplishing and not focusing on what they've done. So it's, like I said, like putting a perspective like just a year, we're now producing a show at this historic venue, which is like pretty cool, but that's all the hard work we put in. But if I compared myself to a Shane Gillis, like why the hell are nice hosting Saturday live, you know what I mean. And I think that gets in the way of a lot of comedians. Well, not just comedians, I think entrepreneurs as well. They get very bitter, they get upset that they're not accomplishing what this person's accomplishing.
Speaker 2:And I think, like success is like there's so much of it. Like just like that person's success is not your failure and that's how you have to see it. Like you're on the path that you're meant to be on. Because it's like, yeah, you could trade your successes for that person, but would you trade lives with that person? Like your life experience is what brought you to where you are today.
Speaker 2:So I try to focus on that, but it is hard not to, because do you know the saying like keeping up with the Joneses? Well, the Joneses used to be the person on your street, so you want it. You're competing with the Joneses. The Joneses was the bigger house on the street, so you could have done that. You can keep up with the Joneses because that's on your street, that's your neighborhood. But now, with the internet, keeping up with the Joneses like keeping up with the Kardashians. They're billionaires, so you're like, no matter what success you get, like as soon as you open up your phone there's someone to just double that. So I think that gets into a lot of people's heads as well. So just trying to keep up with the Joneses is now the Joneses are like every billionaire on the planet, every entrepreneur on the planet. That's so true.
Speaker 1:Yeah, and there is attention there and, from what I'm hearing, like there is this sort of managing. What is your race? And it's again part of the fabric of the American culture, the American dream, any sort of greatness like. There's a, I think, a lot of like the recent Mindful not even mindful, but like your, your performance coaching right, where a performance based Society and at the highest level, where there is comedy, even within a niche or even in like the big pond. There are competitive aspects in a marketplace. There's competitive aspects, so it's the nature of the beast, if you will.
Speaker 1:But there's also this sort of real Discernment that is needed, like you said, to kind of keep an eye on your lane so as to maybe be motivated and understand and get some of like the heuristics and like metrics that help you Perform but also understand.
Speaker 1:For example, we're talking about social media, the analytics. The analytics aren't there for you, they're there for the app really, and sometimes we we can use them right, we can measure and do Reports and sort of track them, but they're really based on Getting the app what it needs right where the product, so to speak, if you are the, the user of the app, and so I think remembering that has helped this sort of like new world keeping up with the Joneses, of having this, this understanding. They see it. Yes, we can compete, yes, we can use this metrics and it is a competitive landscape. But I think to your point, remember that the competition, although yes, is part of the game and requires other players in the marketplace, bringing it back to what is your own race and what you can control. Right, hmm, I guess.
Speaker 2:But like what's it like having a partner in it as well? It's just have my wife in it. It's helpful Because when you have the right woman, they want like the best for you, which means like they want the best version of you, which means they want you to break some bad habits. So you have to like take criticism very well. So I think that's been very helpful and also been Challenging at times because you kind of like you know, criticism is something that I guess a lot of guys take personally. Like you know, we always try to be very stoic, like no, that's not what I meant or you know what I mean. But having to deal with that has really helped me out, navigate and network well and going in as a team. But but also like the the social media aspect of this whole thing has been kind of fun to just figuring out what works, what doesn't.
Speaker 2:And, and the funniest thing is, it's just like just dumbing it down really helps, like when it comes to like Not so much the content but like how you present it. Like Like we were just discussing like thumbnails and we would have like these beautiful, elaborate thumbnails and then but one of the videos that we had that popped off was just we were discussing, like the Vince McMahon case. I don't know if you're aware of it, but he was, he's a, he owned the WWE and and he a bunch of stories are just coming out about him. Like he, he was in a threesome and then he just crapped on this girl's head. Like he just and he's as a 76 year old man, this isn't like back in the day, this is like recent.
Speaker 2:This is just like, yeah, as a 76 year old man. It wasn't like boys be boys, it was the 80s. It was like no, this is 2022, is what happened? So these stories are coming out about him, and then we just just the thumbnail was this man is disgusting. And then there was like one of my videos that popped off for a while. It is just it's not like the content we had were any different, but we just started following the format of just simple thumbnails with just like one phrase it's like that's just what popped off. So we don't necessarily have to change the content of the show, but it's just how you package it.
Speaker 1:That makes a lot of sense. Yeah, a couple points there. The first one is, as you mentioned, a relationship, a good relationship. Obviously the most powerful one is your significant other, your partner, but also just friends, right, or even business partners or Vendors or folks that you work with in the studio or the, the club, the comedy space. It's important to have people that have that character and, yeah, the person that you're living with, sharing a life with, is the most crucial one and Sometimes the only one that can get through to us.
Speaker 1:Or, if they don't like that's, you know where there's problems, right, if we are either too egoic to not take that feedback, but I don't know, have you, obviously, with working with other comedians or working even within the, the corporate space, with clients, what has been your approach to getting feedback from the work that you do, again, whether it's, you know, in a writing room or with your business development work?
Speaker 1:How do you Check sort of this if it's not coming from somebody you know and trust, like your wife that you know has your best interest, but even from the marketplace? So you know, I ask that because, if I'm Say, targeting or working with a sort of sector right in terms of clients, other businesses, and there's been this sort of feedback. I need to listen to that feedback and and change my approach. Right, but sometimes there is people's ego or some people that may be highly stressed or maybe they're not operating from the best place, right, how do you sort of parse between feedback in that terms to improve a product, serve the marketplace, to Write a better show, right and balance, sort of like your own insight, and then the audiences or the collaborative partners insight?
Speaker 2:I think the best way to go about it is like, whenever you're writing an email for feedback or did Like you're an experiment with spear, mental of marketing, right. So it's just like If you, you would write like how would you feel about us going forward with this footprint we have for this festival? And then if they have a problem, like I always try to get an emotion out of it. So it's like how are you feeling about this? And then they're usually more open. If you ask them how they're feeling, as Opposed, like what do you think about this or that? Or like what do your thoughts on this? Is like, if you ask them how they're feeling about it, they tend to be more honest and open.
Speaker 1:That makes sense, more like just stating the sort of facts and then gauging their opinion right in terms of an emotion. That's a good hack, I think, making sure that you you get there their emotional input, because that's a lot of it right. We're still humans, no matter of we're in a professional setting or in a comedy club, like we are human beings. So okay now, with your, your background in both comedy and marketing, how do you leverage humor and storytelling to to effectively engage audiences and maybe drive some awareness?
Speaker 2:Well, I think, well, in business, if they, if you can make them laugh, that they trust you. I don't know how I just realized that the if you can get them to laugh during a meeting, they will trust you, and so that is very important. So they will trust. If you say, hey, we need to Push the deadline, they will trust with that stuff. Or, you know, even with payment as well. So I know the people that I laugh with the most. They always pay On time the most. So it's just that does help. And then, yeah, I just, I think everyone just wants to laugh right now as well. So let's just, I think everything I've written has always had some sort of humor to it, especially like in marketing and doing copywriting, even though some of the commercials I've worked on they've always tried to add something into it as well.
Speaker 1:That makes sense. Again, back to emotions, right? How do you speak to somebody's core and then allow that to be a mutually valuable component? I think a lot of times, at least for maybe the more analytical of us we think that it's just the hard stuff. Right, it's the soft stuff as much, if not sometimes more, than the hard stuff.
Speaker 2:Well, for the Super Bowl, look at the Super Bowl commercials. Everyone remembers the funny commercials. I mean, coca-cola might have the most heartwarming ones with the polar bears and whatever, but it's just like everyone remembers the funny ones. Those are the ones that will still get played. It will share those. But why is this? Why it's like that's almost 20 years old. It still hits. It still hits. That's so true. So I think with marketing, it's like that's a good way to really get people motivated for your product.
Speaker 1:Yeah, love that. How would you balance creativity and strategy, again kind of spinning off of being analytical and being creative when it comes to content or connecting with your audience? Right, as we mentioned, we can get emotions out of them, but how do you balance those two, both the meeting certain KPIs and business objectives and also maintaining the creative flow?
Speaker 2:You need a to-do list. You need a to-do list, I think, of anything in life. It's so important to have a to-do list. Just write it down. Just write stuff down. Just start your day with just this and then just write down five things you need to do. You'll know what you need to do, Because otherwise it's just you'll waste time cleaning the kitchen or vacuuming or sorting out your closet or doing online. But it's like if you know you have five things to do, then you'll do it. So even putting in a creative thing. So I want to be creative for an hour a day and I'm going to get all this editing done, I'm going to reach out to these clients and then you just cross it off and you feel good. Otherwise, if you don't have that to-do list, you'll be exhausted by the end of the day and you'll feel like you've done nothing.
Speaker 1:Do you do that? Do you pencil in broad creative time, Like in that specific?
Speaker 2:Yeah. So it's like okay from two to three. It's not like broad. You could just go over stuff that you've written or stuff that you're working on. You don't have to kind of like a brand new idea where you're redoing the wheel or something like that. It would just be like okay, especially with jokes where it's just like okay, I know something's working, but how can I Like if every joke is out of 10,? How can I make this joke that I was working on? That's like a six or seven? How can I make that to a nine?
Speaker 2:So it's not like you're writing new stuff every day, it's just building on what you have. So I would recommend every creative process and I also play the guitar too, so that's always like a hobby I like to try on the weekend. But I think with everybody it's just you need a to-do list. I don't see you won't get your done and you won't feel like you're doing stuff, because if you do the to-do list you'll keep crossing it off. It'll be a little bit of a dolphin rush that you get at the end of the day and you'll realize a close shit like I'm doing a lot and it's just like that. Saying was just like get 1% better every day.
Speaker 1:That's true. Yeah, for me. I remember the shift of actually using pen and paper and I had like the worst handwriting, so like I would prefer actually being on something. That where my handwriting wasn't as scribbled. But getting in the habit of actually writing it down slows down the mind a bit and, like you said, it has this sort of approach of seeing directly what we can do.
Speaker 1:And I think the trick is putting the important things too right, like making sure that we are not just having an extended, you know 100 list items, like obviously things break down into multiple tasks but it's important to know at a high level, like what you're trying to accomplish, right. So if the to-do lists are like the five macro points, then I found it used for to just sort of elsewhere, like an Evernote or something, iphone notes, whatever you use break down those components. But having that physical piece of paper does add this sort of like tangible thing where with tech and all of these things it's out of sight, out of mind. This keeps it sort of top of mind in terms of getting stuff done right.
Speaker 2:Yeah, and it does feel good to just cross it out Just the actual action of it. And I'm with you, I have terrible writing, so it's like if anyone steals it, they won't be able to read it. They won't be able to it's our own code Secrets.
Speaker 1:Secrets are safe. Now, based on your experience working with brands or past clients and maybe the corporate world, how do you think businesses can pivot and level up their marketing strategy in terms of staying relevant with the current landscape? You know, obviously there's a lot of noise, there's a lot of competition in terms of content that is being put out there. What are your sort of best practices to leverage that sort of content creation or communication at even you can't please everybody.
Speaker 2:That's the thing People try to please everybody, to worry about offending somebody or this or that. It's just like focus on what you like and there's a niche for that, because you're not an alien. Like whatever you like, there's going to be thousands of people that like it, so just write to that and that's how I would be marketing. Whereas it's like once someone tries to be vanilla and please everybody, it's just like you're pleasing nobody, everyone's just going to be bored of it. But if you just like, go all in on that one market. Like, for instance, these shirts. These are loud golf shirts. They're breathable.
Speaker 2:All my white shirts when I moved down here I had to throw out because that first summer I just got all these yellow stains on them. So I needed breathable shirts. But I like loud shirts and this golf brand is called Bad Birdie. It's not a snooty golf brand Like. They're for people that like to go have a good time golfing, have a couple beers. So it's like it's a party brand of golf. So it's called Bad Birdie and it's like yep, that's my style. I don't really care if I'm, I don't slow clap, my friend gets a birdie or something. You know what I mean. So it's like that's their niche. It's the younger people getting into golf. That's so true. That's how I'd recommend them. All their promos just people running around the golf carts having a good time, looking good in clothes, and with couples, too young couples. That's their nation going for the younger crowd.
Speaker 1:So focusing less on part of the fundamentals if I'm hearing you correctly of the strategy is more focus on your tribe, right? Don't try to appease everyone. It really appeases what is true to you and true to your audience.
Speaker 2:Yeah, because the owners they started out in Scottsdale Arizona, so that's who they're based upon. All the young people coming in for a bachelor, bachelor rest, they're just looking to let loose. So they're just like, yeah, that's a good niche, that's a good niche to get and a good market right, it's growing for sure, all right.
Speaker 1:So what's your I guess let's ask this In terms of building and nurturing relationships? Right, because you do a lot of crowd work, right in your comedy show, but also, as you mentioned, within the corporate world, just building relationships, getting people to laugh. Besides humor, what other I guess points or focus areas do you think can help cultivate either your true fans, your niche audience, as well as potential new clients and sort of the relationships for business development?
Speaker 2:In what like? What sense? What are you?
Speaker 1:in so for nurturing relationships, are there any other sort of cornerstones? It sounds like comedy is one of them, which is, you know, relationship and getting people's emotional response. Is there any other sort of fundamentals that you follow that has helped in the nurturing and managing and creating relationships for?
Speaker 2:professional and for building a brand. Well, I think if you want to reach out to a brand building relationships is good Don't be afraid to give people their flowers, but, like, don't do it in a like a ass kissing way. Like, just like, if you're going to reach out to a client, first give them their flowers and then offer what you can do for them, that's what I would recommend to people Like hey, I was looking at your site. Did you do this really great? Have you thought about maybe adding this? How would you feel about maybe doing this?
Speaker 2:Because it's always because people are really hard on themselves. I always try to like, when someone does something good, I always try to go out of my way to tell them they did a great job, whether it be marketing, copywriting or stand-up comedy, when producing shows or just you know, I always talk to the sound guys and like, hey, guys, make a job with a lighting, or just like everyone setting up, always talk to everyone at the clubs. Just make sure you know and I think that's very important Just give people their flowers.
Speaker 2:I love that the balance between being a good human right, encouraging people Sometimes a lost art in this day, unfortunately but at the same time doing it authentically right, like not being a sort of people-pleasy ass kissing in a way where it can be kind of gross right but also not authentic always yeah, well, because you know, when someone's just like because I see it all the time people that are like I've seen the look on someone's face switch to like looking through me, and then once they realize I have something that could like, once they realize that like, oh, I could get something from them, then they switch on you, Whereas all of a sudden you're like really interesting and important to them. So I think we've all kind of experienced that, where it's like you've gone from a nobody to somebody to someone, but oh, you're good, oh, and you produce shows. Okay, I'm gonna really ask you now. It's like okay, you weren't very interested when you thought I was a nobody.
Speaker 1:The shift is real. Yeah, it's like those YouTube videos of, like the guy in I don't know a postman outfit and he's hollering at girls and then there's a Lamborghini next to him, Like that sort of reaction.
Speaker 2:Right, that's what that reminds me of.
Speaker 1:The change immediately and then the you know whatever. I love it. One last question to wrap up. Obviously, since quarantine, right during the pandemic, you guys developed a and I think you were still in Canada during that time right, yeah, you developed the kind of live or online shows, right? Are there any sort of adaptations or ways of working during the pandemic that you still continue to apply today, whether to comedy production or to your business, that you've seen as like really powerful or just have opened up? You know, some value for you and your audience.
Speaker 2:Just learning how to be a content creator because I was not really into it before. And then just the pandemic. Just I just ended up picking up a bunch of skills. Like basically learned audio engineering, I basically learned videography and just like, yeah, it's, those are the skills I still apply to today. So, like I think every business needs an online presence.
Speaker 2:Everyone, everyone nowadays is a content creator. Like there's no such thing as journalism anymore. They're all content creators. There's no such thing as movie stars anymore. Like if you ask, like an eight or 10 year old, who's the, who's the movie star that you follow, they can't tell you. But they can tell you their favorite YouTuber. You know what I mean? It's just like that everyone's a content creator. That's the way it's going. So get on board Love. That it sounds good, but it can be fun because you don't have to take orders from anybody. So it's just like, oh, I don't want to be a content creator. It's like, hey, you get to be your own boss and you get to have your own personality. You don't have to read a script, you can just be your authentic self and just goof around. So we just see it like that and it is like weird. Yeah, we're just putting stuff out there, but I'm just getting used to it and if you just thought you're authentic self, just like, whatever, that's my opinion on things, that's my take I put out there.
Speaker 1:And that goes back to the authentic part of your brand, right, and of the people. Not trying to please everybody, but I think there's also a balance, at least for me, in what we're trying to do. So oftentimes we have to be publishers, right, and it's not because we are content creators by trade, it's part of our work. And I think sometimes people get skewed on the actual work like, say, writing shows and writing books and creating business value, and then out of necessity, we need to become content creators and publishers and, you know, operators, but keeping sight of what the thing is right, like if you weren't a comedian, if you weren't able to make sales for a company, all of that wouldn't really matter. So it's this art and science of sorts of like making sure that the important thing that you're actually doing comedy, business, whatever it is sales is the priority and not being negatively affected or sort of skewed by. You know I'm going to be a content creator for content creation sake, right, kind of the marriage between the two and separating the two I think is important.
Speaker 2:Oh no, I definitely. Yeah, you're 100% correct on that. But it's just like whatever your passion is in life, you can leverage that into content creating. Like a friend of mine, her boyfriend, he's into dirt biking and he's just recently just leveraged that into now. He's got like over 50,000 subscribers, but they can have very fast and now he's just getting bike central. But all he has to do is just ride a bike and review it and like who doesn't want to do that, who doesn't want to like get on what they love to do and then Talk about it afterwards. It's like it's like talking to your friend yeah, how was that? Oh, it was awesome, like, or it sucked. It's just you just giving a review and then now that's a secondary income for him, along with Like let's do on now is getting reached out from companies to do unboxings. So it's just all you unbox, it is what, what it looks like, come out of the box, like Because you love riding bikes.
Speaker 1:Yeah, and there are micro skills to it too, right, like as you create that it's a good opportunity to create in it of itself, which is maybe also a lost art too much analytical thinking, more creativity, sort of marriages, those two worlds. But also there are the skills, right, like you can't just, even though it's a good place to start, like just put something out there, start right, you're gonna suck, accept that you're gonna suck, but also that's a great developing the skill developing that you're not just sort of expecting the world to hand you 50,000 users because you love riding.
Speaker 1:No, there are micro skills that you need to communicate better. You need to have some sort of production powers or hire somebody to do it. You need to know how to read, understand the audience, take feedback, the soft skills, like maybe you're highly sensitive or maybe you're closed off to feedback. You need to develop that character to give that feedback right. So all the other things that actually make it valuable so that you can continue to do those things, are Also important. I think right to to make sure that it's not just a oh, I'm gonna be a Kardashian because I love Unboxing shit. Let me just put on a video and, oh my gosh, I don't have 50,000 followers. It's the audience or it's this, and it's a self ownership of, like you mentioned, taking advantage and developing those skills.
Speaker 2:It's not a little skills and just leveraging of like what you know, like because everyone has something like they love it. No, yeah, but it's just. It is kind of interesting now because, like I used to be a big movie buff, like I had, like you know, giant DVD collection, loved shows, and Then I'd always like I would kind of like study, like certain shots certain directors do, like everyone loves that, like you know. Obviously that comes to mind the perfect, good fellas shot where, like getting where they go at the restaurants, just one shot. But now it's just like I think what myself and a lot of people like, where we watch content and make, see how they do it, like what kind of cuts are they doing? What type of zoom ins are they doing? Are they having any sound in the background? It's like it's like it's a new game, but it's just, it's kind of, it is still kind of art.
Speaker 2:I mean, it's not at the greatest scope, but you can't see it as like oh, this is like, it's just where we're going, it's just where we're headed. You can't see it as like something lame and uncool or like Solace. It's just like no, this is like. If you want to be a content creator. It can be a lot of fun and you can make some cool shit, and that's what I would say to anyone that wants to do it. Like you can create the coolest shit in the world. All you need is a camera and a computer and you could just be whatever you want.
Speaker 2:So, whatever you want, give any message you want. It's all up to you, yeah.
Speaker 1:Yeah, and I mean again, the barrier to entry being low is one part of why it's Democritized in some ways, but also that's one of the reasons, I believe, why Creating value is the most important thing. Right, we want to make sure that we're offering things for at least, if we're trying to do it, for the long haul, that will resonate and replicate sort of generosity, giving, creating, and not everybody off the top is gonna be Looking even for those things. So it's almost like you don't know what you don't know, right. So you're gonna start creating content again, Not being afraid to take the leap, as I mentioned earlier, not being afraid to suck and then slowly getting better. But even you're looking at those cinematic things.
Speaker 1:Most people that watch these movies, they don't even think that that's a one-shot amazing thing. They're just like, oh cool, you know, unless they give enough of, you know they have enough of an interest in that thing to be like, oh, let me study this, like sort of being that sponge and curious in a way. Where then the development of the competence, that what is that? Unconscious competence to conscience, incompetence of vice versa. Now you know what you don't know and then you can start to learn, that is sort of, I think, sometimes the missing sauce, what. What holds people back? Or even when they start remembering, like you start, like go through the suck and then continue all the way through to know the nuance of what you don't know, to get better and become more confident in that.
Speaker 2:Yeah, 100%. It's just that you don't know, you don't know. And then, but just to make people feel good, when you start out, no one's gonna be watching, so it's okay to suck. That's a good point. That's your parents, and they support you, no matter what they love you, no matter what I.
Speaker 1:So I'm gonna wrap up sort of high-level, go through at a high level what I picked out and then you fill in anything that I might have missed. So first point I got is you know, making sure that the high reward and high barrier, or I should say that the high reward, high risk, is Better secured with good partners by your side, right, whether it's friends, family, a support group. If we're rolling the dice as Risk takers, as creators, it's important to have this sort of community, or especially an individual, or finding right and creating these sort of Safety nets even where there are none in, and making sure that that reward and risk is sort of secure ish. The second point that I picked up is if you can get them to laugh, they will trust you. I think just remembering that sort of not taking ourselves so seriously in business and life and knowing that that effect energetically right to in live in other people's life can also have a Residual effect in terms of reaching your KPIs, if you will. The third point is to pencil in creative time. I think that's important and sort of being disciplined. I think about Putting in the time to not just be a work dog, but like create.
Speaker 1:Next, as a fourth point, I believe, yeah, fourth point, don't focus on pleasing everybody, focus on just doing the specific Thing that serves your audience, your tribe. So be true and honest, your tribe and to yourself, and that part lays into Also just being authentic in how you show up With everybody, whether it's a client or a colleague, to not sort of put people off in this sort of Opportunist, you know, or people, please. Ii, where where you can be a lot more effective and feel good and deliver better value by Just showing people what's in it for them in a way that is authentic and knowing your worth. Right and last, I got sort of from what you did during the pandemic and developing your, your skills is don't waste a crisis, you know, leverage downtime, leverage these situations to get better and, as we were kind of finishing off on that is, getting better is always an option. Right, developing skills is always an option.
Speaker 2:Anything else that I missed that you may want to add to that Be sure you saddle up with the right partner, because the right partner can put a rocket ship to your back when it comes to achieving your goals, but the wrong one can really ruin everything. You put up fires all time. That's so true.
Speaker 1:Well, if you had sort of one main action point in terms of communication, developing and nurturing relationships, what would that one action point be?
Speaker 2:I Would say communication skills are very important. I would definitely Definitely tell people to learn communication skills when it comes to texting, emailing, messaging. People don't know what you're, what you think or what you mean by that, so just be, I Don't know. I've just had so many like just be dealing with comics. It's like you get all these bad emails and like messages and they don't respond. So just like respond to messages that you get. That's the advice I'd give to any comic coming up was just like learn social skills, learn how to send an email. No, it sounds like you're like, but like comics on all that. So any comics on listening it, send an email. If you want to do comedy, you're already a step ahead of a lot of them because you probably know how to write a decent email. So Email the club if you want to start comedy. They'll put you on. There you go.
Speaker 1:And anything you want to plug in. I know you guys have a show coming up, or can people?
Speaker 2:find out about you, learn more about what you got going on. This is for them, but that was a terrible blast point. I should have done that one.
Speaker 1:We can record.
Speaker 2:I'm just joking. I have a show this Wednesday, february 28th, at the Vulcan gas company. Come check it out. I have a show with my wife called hump days Humpty show on YouTube. Check it out every Wednesday and that's it.
Speaker 1:Yeah, follow me on at the Alfie attack on Instagram and my name is Alfie Roselli Love that and all comedy shows, everything on the on the Instagram, right?
Speaker 2:Yeah, I'm sure it's coming out oh.