Activate Your Audience!

Clent Baker - Cultivating a High-Growth Brand Narrative

• Imperial Branding Agency • Season 2 • Episode 27

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Ever wondered how a high-flying corporate player transforms into a cannabis cultivation pioneer? Clent Baker, the brainchild behind the organic brand Papa Jesus, takes us on a wild ride from boardroom to the farm field, detailing how a personal situation—his father's health expansion via cannabis—propelled him into the heart of green entrepreneurship. Prepare to be riveted as we unravel the tapestry of his journey, the evolution of cannabis marketing, and the parallels drawn with historic industries.

This session peels back the layers on the necessity of a potent brand narrative in the cannabis sector. Clent, with his wealth of experience, illustrates the power of storytelling and the strategic savvy needed to cultivate a brand that resonates deeply with consumers. It's an intricate dance between honoring the legacy cannabis culture and embracing the modern business milieu, and Baker is leading the waltz. Listen closely as we navigate the rapids of branding, emphasizing community engagement, and the shifting tides of market strategy and perception.

In the throes of last year's cannabis challenges, Clent steers us through market saturation and regulatory mazes, sharing strategies for survival and success. His tale is one of resilience, bouncing back from deceptive dealings to thriving in a more fertile business environment. Accompany us as we dissect the reshaping of public perception and the crucial role of integrity in business, offering up a masterclass in the transformative power of green growth. It's more than a podcast episode—it's a lesson in entrepreneurial spirit and the art of thriving against the odds.

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Speaker 1:

Today we speak with Clint Baker. He is the founder of Papa Jesus, a cannabis brand focused on clean and organic flower cultivation. He entered the cannabis scene in the late 90s and in 2016, inspired by his father's health improvement through cannabis, clint left his corporate position to dive into the commercial cannabis sector. With over 20 years of corporate experience at McKinzen, at&t Verizon, overseeing operations exceeding of $11 billion, clint refocused his business acumen to his brand, establishing it in Portland in 2016. Papa Jesus later relocated to Oklahoma City in April 2019, where it operates today. Clint remains hands on, actively participating in day to day operations and community events. His commitment extends beyond profits. Clint aims to build a sustainable culture in the cannabis industry through collaboration and close work with others. He seeks to elevate industry standards, actively engaged in community events, also promoting the responsible practices of cannabis, as well as blending his passion for the plant with strategic business acumen. Welcome to the Activate your Audience Podcast, clint.

Speaker 2:

Thank you, Bruce. I appreciate you having me on. Thank you.

Speaker 1:

Yeah, man. So let's kick it right in, right off what is maybe a quick summary or a high level cliff notes of your journey from the corporate world to cannabis, and specifically talking maybe about the marketing landscape of cannabis as that journey has transcended from late 90s to where we are now in 2024.

Speaker 2:

Absolutely so. Growing up in Texas, graduated high school in 1994, really wasn't active in the cannabis until after high school and, being from Texas, being in a state where it was highly illegal, everything had to be kind of covert underground. So for me I started growing in a closet and a bedroom, really just because I got tired of paying high prices for weed in Texas and the quality just wasn't there. But my late cousin he and I had ventured over to Amsterdam in early 2000, sourced genetics over there and just really fell in love with the variety of genetics, the different cultivation techniques and really started self-learning and self-growing along that process. Back then in late 90s, early 2000s, there simply just wasn't any type of marketing, branding or really any mainstream around cannabis. At the time it was hard to source genetics. It was hard to get equipment, light soil, anything, especially in Texas. You didn't have necessarily the internet sources that you have today where you can go source seeds, you can order equipment. We didn't have that. We had to piece together and essentially learn on our own.

Speaker 2:

Things change. I had a family, got married and had to step away from necessarily growing in risk of something legally happening to me. Didn't wanna go to jail, especially being in Texas with a family. So I ventured into the corporate world. I'm in my early 20s, making good money and learning my way through the corporate structure, and it taught me a lot, right. It taught me leadership, management, working with others. It gave me a lot of those skills that really helped migrate into the cannabis business side of today. So when you look at we talked about in the intro my dad's health, which is what led me to it, I spent years in the corporate world and did very, very well, very successful, but I felt the universe was pushing me to make a change. Right.

Speaker 2:

My dad was given 18 months to live and I decided to step back out of the corporate world and spend more time with family. Life is very valuable, very short. So during that time my brothers and I started giving my dad cannabis. He's always been a big smoker. Since I can remember five years old and younger, he's always been a smoker. But with his work he couldn't consume cannabis. For years they did random drug tests and if he failed a drug test he'd lose his job, he'd lose his health insurance, everything that was essential to really keeping him alive, right. So it got to a point where there really wasn't much else he could do as far as healing. He was on over 20 prescription pills at the time, given the 18 months to live, and he said you know what I'm tired of this, let's try cannabis. So we loaded him up with high CBD tinctures, rso started getting cannabis back in the system and slowly, month over month, he started dropping those prescription pills.

Speaker 2:

And during this time I'd already left the corporate world, was spending time with my parents more and just kind of took a break from the world. Right, it was just moving really fast, very stressful. Well, my dad had found some seeds in some of the weed that we got him. So he dug out my old grow lights I don't know how they still had them, but he had them and he started growing in his closet. So his mind started focusing on growing his plant rather than I'm dying. So that change in mindset really made him healthy. He started eating, he started doing pushups. So I saw that and I took that as a sign. You know what this is my calling right now? I have to find a way, how to venture into the cannabis world to be able to help others the same as it's helped my dad.

Speaker 2:

So one thing led to another. I applied for many, many jobs in the cannabis market Colorado, nevada, oregon, california but because my background was all corporate driven, no one would hire me. I couldn't put on there that I grew weed in my closet for 10 years in Texas, right, everything was corporate driven. I finally got an interview for a COO position of new dispensers that are opening in the Portland Oregon Metro. The interview really pushed me to create a full on business plan. So I researched at market, understood what it would take Basically, if I was owning that business, this is everything I would need to know. I didn't get the job, obviously, but that interview is what pushed me to say you know what? No one's hiring me. I'm going to figure out how to do this myself.

Speaker 2:

So, going back to the marketing aspect of it, when I went to Oregon this is in 2016, 2017, cannabis is really kind of taking a forefront in terms of mainstream. You know, you had the Jungle Boys in California who were doing an amazing job with their branding and marketing Cookies was kind of coming forward with their exotic lines. And then you also had some of the breeders, like the one that really influenced me with some of the artwork that I put towards the branding was mutant genetics. So I looked to find that artists who did their artwork and, you know, going to the Oregon market, there's some phenomenal growers that in that region and for me going in there, being inexperienced, in a sense, as far as large scale cultivation goes, I knew I had to do something different that set me apart from the others. Because if everybody's growing phenomenal product out there, what am I going to have to do to kind of really compete with bring something different?

Speaker 2:

So when I, when I studied that market, no one was really coming forward with branding. There really wasn't any hot brands out there and a lot of people running a lot of the same genetics. So I use that influence I was getting from the West Coast, from Cali Jungle Boys, from mutant genetics, and started putting artwork around the strains that I was going to release to market to bring attention to it but also be able to be creative in a sense and give people something different than just really good, good flower. So you know times have changed, you know there's there's absolutely more brands there on the market now, which is really nice to see. So it's more than just you know, having great product, you also have to have that strong brand presence.

Speaker 1:

Yeah, man, no, I mean there's. There's so much there, you know, I want to maybe start off with the idea of whether it was then or now, right with facing your dad's journey and just that real sobering idea. As cliche as it is, we know life is short and how finite time is. Yet we'll slave away, you know, in certain work or in certain ways of living, for cash or for status or for these things that are actually not as finite as life. Right, you could essentially get more cash, you could essentially, you know, develop yourself, but, for whatever reason, it's not until it really hits us that we start to put a value on the actual thing, that is the most valuable thing, which is time. And through that journey, what I heard you kind of as an undertone, there is just brand is one of those things that you know.

Speaker 1:

We understand that we're storytelling, story loving creatures, and so when it comes to leveraging time as an entrepreneur, you know, or even as an employee or somebody trying to shift industries, you know, transition obviously add more years to your life, whether you have a terminal diagnosis or whether you're just you know especially that's the trend now, right, longevity and what we're looking at, one of the best leverage points in business is brand right, like if you put a certain amount of work into something whether it's cultivating a plant or business or child, you know development you are essentially making a bet for the long term and it's changing now. But brand is one of those things that have been hard to measure because it is such a long term, you know, lag indicator of a valuable brand. And so why wouldn't just the same way that we would say you know, I'm going to decide at 40 or 50 or whatever diagnosis point, or even early on, to invest in something like our skillset, just like you did this market research? Obviously it was for a job and it was for transition, but that was your investment to where I'd imagine Papa Jesus is now right.

Speaker 1:

And similarly for us business owners and brand owners and people in the marketing world and events world, there is this real, I think, thing that we understand but we sometimes forget, whether in our personal life or in our business, of the long-term investment of a brand and the leverage point that it provides us. So what does that tell us? If life is to fight night, if you know there's competition out there, let's put in our work into this thing that will then pay dividends maybe not now, maybe not in a couple years we don't often know but in a sense of that. So my question to that is like how, I guess, have any of, maybe your experiences within the corporate world when it comes to, like, branding or marketing? How has that maybe influenced your approach, whether it comes to leverage or managing or again extending time horizon of the impact that either the brand or the business can have?

Speaker 2:

Sure, I mean you're 100% right. I mean, you know branding is critical really for any business, you know, and it takes time to establish that. You know, I've been building this brand for essentially what? Eight years now, right, and it takes time, you know, and as long as you stay true to your vision, you have a passion and it goes back to having a story and having a story that people can connect with, right, and that they can relate to. You know, for, for for me, example, papa Jesus that's my dad's nickname, right, and the slogan is everybody needs a little Papa Jesus, which Papa Jesus and can be in terms of definition for cannabis. So everybody needs a little cannabis, for whatever reason, it may be for mental health, for, you know, just to feel good through the day, productivity, maybe they have some sort of illness or ailment.

Speaker 2:

So, when you look at the corporate world, you look at a lot of the, a lot of big corporations, coca-cola you'll take McKesson, for example you know they've all started with that idea and vision from the original founders and they built that over time. And it's no different in the cannabis world either. You know you have to have a brand that people are going to recognize and relate to, had that story behind it, had the passion and vision behind it. Mckesson, for example, one of the largest wholesale pharmaceutical distributors in the world the founder, john McKesson you know this is the company that's, you know, close, probably close to 200 years old now started out importing leeches from Europe to back and forth importing exporting leeches back and forth from Europe. That's how they started with that and they actually used cannabis and a lot of their medicine back in, you know, when they first originally founded. So that was something that built off of the founder's name and that still carries forward today from John McKesson. So it's really, you know, regardless of the size of your business small, corporate you still have to have that vision and you have to have a brand that people recognize and can relate to.

Speaker 2:

So for me, being able to transition from that corporate side of it, I was able to really understand a company of such scale and take a lot of those same skill sets, a lot of those same ideas, the visions, the missions that we were instilled with from day one and a lot of the trainings and carry that over into the cannabis space. And that's, you know, one of the areas that I really want to focus on this year as being more of an educator and speaking at conferences you know around the country. This year is to really bring in other industry leaders and really focus on not only how can we change the stigma around cannabis usage but also how can we bridge the culture gap, the cultural gap that you have between you, say, your legacy operators, who have been doing it in a sense illegally, because they've had to do it illegally for decades. You know, especially like in California, the West Coast, because you know just they've been pushed that direction.

Speaker 2:

And bridge that cultural gap with today's you know business landscape of the corporate driven you know where you have to have that brand and you have to have the operating procedures in place. You have to have that business acumen in the structure. So right now there's somewhat of a disconnect between the two cultures and it's you know we have to bridge that and bring it together if we want to have a very sustainable industry in the cannabis space and it goes no different than alcohol or even pharmaceuticals. They all started, you know, at the prohibition level and they've had to bring that into more of that business structure today to get it to where it's at. So you know, with cannabis being a new industry, there's a lot of opportunity for that. It's just going to take time. But it's also going to go back to understanding how each other works, coming together and also building a solid brand with that culture behind it.

Speaker 1:

Yeah, no, and that's huge.

Speaker 1:

Because, again, culture, as we know, is even more important than today's day and age where we have, you know, internet and the internet and all sorts of different ways in which you can go into microcosms of different tribes, of different communities of you know, niching down but even in, say, a commodity right, like coffee or cannabis or any other thing that is, you know, traded as a commodity, that brand differentiation is not only, as you say, key to making a solid business right, something that will stand the test of time, but also can create positive movement for the sake of, like you said, nurturing disconnects.

Speaker 1:

You know, as you mentioned, if you look at the war on drugs and a lot of what, the legacy growers and folks who were penalized for something, that somebody, a venture capital firm or just you know the massive, you know investors of the world, can just come in and kind of undercut sort of that suffering or that, you know, like even you, you're going through this sort of training and, early on, not being applicable to what you wanted to do, even though you had gotten your so-called masters, maybe in the field, but because it was, you know, with this gray or dark zone to it, there's a lot of you know disadvantages there that if you are again catapulting both culture with this power to heal as a community, right, specifically once we start getting into incarceration rates and the pros and cons of the pharmaceutical industry, there's a lot of opportunity there, not just for tax dollars and for upward mobility for communities, for our economy, but also for the sake of, you know, making sure that some of these problems that have continued mass incarceration you know neighborhoods being just bombarded with overpolicing, lost of our tax dollars to unproductive you know means and giving people an opportunity, regardless of where they come from, regardless of what sort of you know expertise they have, proving themselves in the market.

Speaker 1:

Obviously, proving the integrity of that kind of thing is important. So I love that man and I think again, going back to maybe, the market itself and marketing or branding a bit more, what have been some challenges specifically you mentioned, obviously, when you started differentiating with some of the artwork. What have been some other challenges as far as differentiating with what is now, you know, a very crowded market and also just an industry that is constantly not just facing, you know, competition from within itself, but you know the regulated sector, all of the craziness right At the legislative level, you know, for cannabis how do you differentiate and tackle all of that within this crowded market?

Speaker 2:

Yeah, that's a lot, you know, and it's changing daily, it seems like, especially year over year. You know what. Take this last year, 2023, was a very tough year for cannabis operators across the nation. You know, we just we saw a lot of dropouts. You know we saw a lot of price drops. A lot of changes were taking place.

Speaker 2:

So for me it's, you know, again, staying true to my vision. You know, staying firm with my beliefs and don't, you know, work hard to not compromise integrity of the brand. You know, when you're seeing prices drop all around you because you know operators, cultivators, are getting desperate to sell product, to pay the bills, it's challenging to keep your price points where you feel they should be right and that makes it extremely difficult because now you have, like you said, in the overcrowded market, you have more operators now coming in. They're lowering their prices. So you have dispensaries who are snatching up as cheap as they can get on flowers, so it's flooding the shelves. So it's, how do you stay ahead of that when you have, you had, dispensaries who are getting, you know, similar product, maybe not the same quality, but it still sells in their shelves for, you know, four or five hundred dollars cheaper per pound than yours, you know, without compromise integrity. So it's really, I think it just goes to communication, right. It's communicating with others in the industry, your peers, and kind of understanding where that sweet spot and that price point is to adjust down to the market, to where it doesn't take it below the threshold of where it really should be for the type of quality you're putting out right. And that's where brand power comes into play, because the ones who are having to drop their price points at extremely low are coming to the market over producing with no branding, whereas the ones who have the branding are the ones keeping that higher price point because their brand is known, it sells, dispensaries want it still, the patients want it, customers want it. So that's the big difference there is when you have branded versus unbranded, as you're able to still retain a higher price point.

Speaker 2:

Now, as far as dealing with the challenges and everything with compliance regulations, I think it's critical for any business licensed business, as well as patients and customers, to attend the forums and town halls that the state puts together the Oklahoma Medical Awareness Authority, oma, out here they do town halls every once in a while where they go over the new regulation changes. They. It's an open forum for questions and it's a good way to stay on top of what's coming down the pop line. But also build those relationships with key people at the state level who make a lot of these decisions. You know, stay tied into your legislators. They're the ones that are approving a lot of these bills that are coming from the Senate that make changes that impact us down the road. So it's really just staying in tune, communicating, being part of community events, being involved in the community, talking with your peers and really just doing your best to stay ahead of any changes that are coming. It's real easy to get behind if you're not staying on top of these changes that do come forth.

Speaker 1:

Yeah, man, that's a challenge, but it makes a lot of sense. Again, when we're talking about brand or even the community aspect, it sounds like you are consciously not just providing, obviously, the value to the market and doing the business side of things, but also recognizing that it is a. It impacts the community at so many levels that having that sort of like you said dialogue and conversation is essential. For that, and even with you know, I wanted to ask you a bit about the journey going from, say, portland to Oklahoma City. What have been some insights maybe for either strategic decisions behind the move or even within working alongside the community, as you've been there, that has impacted Papa Jesus with both the community engagement as well as the operational and the brand reach.

Speaker 2:

Absolutely, you know. So you know the Portland Portland was really good. I enjoyed it out there for the first couple of years. You know I started going through the licensing process, the my business plan was to go out there and open a dispensary. That's where I started doing was open a dispensary. I spent the whole summer out there walking the streets looking for properties. I had letters of intent on several retail locations that kept falling through. It was just a crowded market Dispensaries everywhere. They had, you know, regulations in place where you know it couldn't be a thousand foot from another dispensary and the market was just tight, especially in the Portland Metro.

Speaker 2:

And you know I had to flip that script and find cultivation and decide to go into cultivation. The plan was to open a dispensary, wait about a year and a half, generate some capital from that and then acquire a cultivation facility and go straight. Vertical alignment, vertical integration. Well, because I spent so much time the dispensary was falling through I decided to go ahead and go into cultivation. So I found a property. The guy was building a kind of a cannabis cannabis park in a sense. He had had 56 acres. They're putting facility buildings out there, they're handling all the construction, they're putting solar power. Everything sounded beautiful, everything looked good. Turns out the guy was taking investment dollars that's supposed to go into the property and using it for personal upwards of $32 million.

Speaker 2:

So I ended up losing close to $400,000 in Oregon. And I'd already started my genetics, started phenohunting and I had 300 beautiful plants going and they're supposed to be timed at the same time and went about. Facility and license was supposed to be ready. So I had to figure out what to do with all this and you know, fortunately I was able to find to link up with a friend out there that had a license. Operation was able to continue my phenohunting, still building the brand. One organ, especially the Portland Metro, were excited about the brand, the new brand, new genetics coming to market. You know I started launching some of the merchandise around that with some of the strain art.

Speaker 2:

So people were excited about it. I was excited about it, but I had to pivot right. And this that's one thing that I've learned about the in the cannabis industry is you have to be on your toes and be ready to pivot or you're just going to pretty much fall out right. So I had to figure out what to do. That change in pace.

Speaker 2:

That disruption was actually a blessing. You know. It pushed me down here to the Oklahoma market, to where I was able to get licensed within a week, and if I had waited four more months to move down here, I wouldn't have been able to get licensed because of the residency requirements. So at the time that I got licensed here in April of 2019, the regulations the rules were like different than they are today. There wasn't a two year residency requirement. We didn't have all the certificate compliance and certificate occupancies and all these inspections and requirements that we have today.

Speaker 2:

So I was able to get licensed very quickly and get up and running a lot faster than I was in Oregon. So it was actually a blessing. It brought me closer home to Texas. I was able to take the brand that I started building genetics I started building in Oregon and bring that into the Oklahoma market. What actually got, which actually got me up and running and more visibility in this market a lot faster than having to start from scratch out here in Oklahoma. So I'm very thankful for it, so that it was actually, like I said, a blessing to get me down here. The transition was smoother than what I expected and I'm very grateful for it.

Speaker 1:

That's awesome. Yeah, that's the old stoic adage of the obstacles the way right. That thing that impends you can be the thing that can help you, and that's obviously something that is a key mantra for any business, but specifically in something as tentuous as the cannabis space. So let's talk about our last question, in terms of back to commitment to reshaping the perception of cannabis and promoting its responsible use. How have you, or can you, share any specific initiatives or strategies that Papaji's has undertaken to help with, as you talked earlier, whether it's merging old cultures and the new world that we are in, of sorts, as well as destigmatizing the perception of it? How have you kind of gone about addressing that in today's landscape?

Speaker 2:

Sure, you know it really comes down to just educating, right as just sharing knowledge, educating talking with people who are non-canibus users and also talking with people who are cannabis users.

Speaker 2:

You know, you see a lot of school teachers, a lot of elderly people, a lot of baby boomers, right, a lot of baby boomers who are fed. You know the whole pharmaceutical prescriptions. You know they were part of that whole reefer madness that cannabis is bad, cannabis is evil. So a lot of them stayed away from that because of what the information they were fed. You know, that was my, that's my parents' generation, so I think it gets back. It's just having those conversations with these individuals, especially in a state like Texas, and showing them that cannabis isn't just about. You know, a hippie out by the river smoking weed all day, getting high, right, yeah, people are going to use that recreational. But when you look at the deeper benefits of it, there's other ways to consume cannabis other than smoking a joint. You know you have kink chers, you have RSO, you have edibles, you have topicals, bombs, you have other products that are out there that are very beneficial for people who may, you know, not be able to smoke. You know, because they're lungs or whatever. They may just not like the smell. So there's other ways that they can ingest or use cannabis for health benefits other than smoking. So it's just, it's just sharing that knowledge, educating them on the usage of it. And you know, keep in mind, cannabis isn't for everyone and I think that's something to always, you know, put out there when having these conversations that it's not for everyone. It may not be for you, you know, but but you know, don't look at as being something negative because of what you've been told. You know people are using it, millions of people are using across the world for all types of different elements, and you know, for me, it's just okay.

Speaker 2:

How do, how do we continue changing at six stigma and changing that perception and, and you know, presenting cannabis as being just as socially acceptable as, you know, having a glass of wine or drinking a glass of scotch or something.

Speaker 2:

And I think that comes down into, really, how can we, as businesses, start shaping our marketing campaigns to kind of capture that?

Speaker 2:

You know, for me, you look at some of these campaigns that some of your big whiskey, tequila companies do right, your mixing drinks or showing consumption like in a backyard grilling barbecue. So how can we take some of those same elements from these marketing campaigns that alcohol does and present that in cannabis? You know, you know people sitting around out back in a campfire smoking a joint or you know eating a bag of edibles there, you know, or something that portrays cannabis being used in a social setting to that's going to help, you know, really change that perception as well. So it's really just getting out there, getting involved in community, doing charity donations for church organizations, school organizations, showing that we are giving back to the community. Yes, we are cannabis business, but this cannabis is no dangerous than anything else that people consume, such as pharmaceuticals or even alcohol. We're giving back, we're doing, we're doing really good things for the people that any other company should be doing. So it's just getting out there educating, sharing knowledge, helping and, you know, just working daily to change that perception.

Speaker 1:

Yeah, it's a continuous thing and I definitely think you know going forward specifically with this intention, we're going to get to this as a society, but definitely you know whether it's a regional thing, a state thing, obviously a national thing at some level. So definitely rooting for you on that journey, brother.

Speaker 1:

I'm going to highlight just some of the points that I kind of stood out to me, and then you can feel free to put in anything that I may be missing. So I'll start off with the idea of maybe growing and expanding as we look at life in general as time, whether it's as entrepreneurs or just as human beings with finite bodies, remembering that we could put or prioritize whether the thing that is really finite, which is our time, and so doing that, whether it's with leveraging a brand or with, you know, growing a business, that we also learn how to not micromanage right and empower other people, and that journey of just really taking initiative to value our time is huge, not just for personal life but obviously for business. And that leads to the next point of you know, this idea of brand is leverage. So if we look at brand stories, if we look at the effort or the value or the investment that you can put into anything within a business, definitely putting into the brand will be something that will give you, optimize you back time and really differentiate specifically amongst you know, your, your, your, uh crowded markets.

Speaker 1:

The next point is about keeping brand integrity and kind of stopping this race to the bottom with again any commodity. We know that if the market or competitors are just trying to, for whatever their reasons, as you said, maybe they need to survive. If they're just dropping prices, it's a very courageous and sometimes risky thing to kind of keep that integrity to making sure that the culture or the sector or things as a whole aren't racing to the bottom, because any time that we're competing on price we are always going to lose to somebody's end of lower end and that can go again to zero. So I think it's very a good reminder to just again maintaining integrity, which comes maintaining a belief in your product and yourself, which again requires you building that up, building yourself, building the business of building the brand and the product to be good.

Speaker 1:

And then, lastly, I think, just like any of these journeys, whether it's an entrepreneurship, whether it's in transitioning from any part of life, from an industry to another, just being malleable, rolling with the punches, the move from Portland to Oklahoma wasn't exactly what you wanted in the first place. But, as you said, there's these blessing in disguise. And even now, I think, as we look at a regulated industry as it is and, as you mentioned, other industries and sectors that have gone through this prohibition and alcohol pharmaceuticals, like there are things that come from this. If we are creative, if we are with integrity, there are people that will take shortcuts in any industry and that comes to an end. There are places and times where your big farmers will pay the price. Right Depends right. At some point there is a karma that is returned. So I think having that sort of malleability, as well as just paying attention to what is your journey in your lane, helps you take the punches that are just inevitable. Anything else you want to add to that.

Speaker 2:

No, I think you hit it all right on the head. I mean, that's a great summary of everything, right. It encompasses, I think, what we see in this industry as a whole, and not just this industry, but also at the corporate level from other companies like pharmaceutical, alcohol, right, and it goes back to really the credibility, the integrity, the branding, everything that you pointed out. So, yeah, I think this is great summary. I appreciate the opportunity, luis, I really do.

Speaker 1:

My pleasure, brother. Anything that we can follow, anything that we want to learn more, where can we find you?

Speaker 2:

Absolutely. You can find on Instagram at PapaJesusFarms. Our website is PapaJesusFarmscom. My personal Instagram is at ClintB. Clint spells C-L-E-N-T. Also going to be speaking around the country this year different conferences, mj Bizcon, this upcoming year. I'll post updates on Instagram so everyone can stay keep up to date with that. Here in Oklahoma City, I mean, you can find me locally. Find me at some local events. We have a SINSEE Connects event next Thursday. That's going to be great. So, yeah, that's it.

Speaker 1:

Love it brother. Thank you so much. And I'm looking forward to connecting again.

Speaker 2:

You bet.